A recent US rule implemented by the FDA is attempting to regulate the sale of electronic cigarettes to minors. While this is certainly a good thing, and a positive step in the US electronic cigarette market, it is leaving many people wondering if this is just the first step in an electronic cigarette laundry list of to be regulated by the FDA. FDA commissioner Margaret Hamburg said the current proposal “lays the foundation for many more actions and activities.” What this means is that this rule is essentially the groundwork for future policies and regulations laid out by the FDA in the future in restrictions towards electronic cigarettes.
My personal belief is that the FDA is choosing a ban on minors as their ‘entry rule’ so that everyone will be behind them, and then continue to add and implement other ‘grey area’ rulings regarding electronic cigarettes. The two two that everyone is talking about is advertising of electronic cigarettes, and the sale of fruity or candy e-liquids to customers. We are going to discuss advertising of electronic cigarettes in this story.
Some are suggesting some US e-cigarette companies are promoting electronic cigarettes to a younger crowd.
A recent advertisement from blu e-cigarettes in the Sports Illustrated swimsuit magazine in the states has suggested that some e-cigarette companies are focusing on the younger crowd when advertising their products. Personally, this is more of a ‘sex sells’ type advertisement then anything else, however an argument could be made that if electronic cigarettes become more of an accepted social practice they would be tried and used a lot more then traditional tobacco cigarettes. We at CanadaVapes.com have always promoted electronic cigarettes as an alternate to people currently smoking tobacco cigarettes, and never as a device for current non-smokers.