Federal Government’s Consideration
Our federal government is contemplating allowing vape companies to advertise the health benefits of their products.
Potential Approved Statements
Examples of these approved statements might include “switching completely from smoking to E-cigarettes will reduce harms to your health” and “if you are a smoker, switching completely to vaping is a much less harmful option”.
Public Perception and Reality
This may come as a surprise to some individuals who have been reading reports on vaping and lung disease. It is important to understand that the above statements are accurate and will be beneficial to current smokers considering the use of E-cigarettes.
The Data on Vaping-Related Illness
The data has shown that the vast majority of individuals affected by vaping-related illness have been using THC pods that are often unregulated, and not nicotine vaping products. In fact, nicotine vaping products have been on the market for over 15 years, are currently used by an estimated 50 million people across the world, and have not shown any history of acute illness related to their use.
The Importance of Target Audience
The key here is to ensure that these advertisements are viewed only by adults who are currently smoking cigarettes.
Original article available here.
